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The portal and application "Fuente Álamo Activo", an information platform on companies and businesses located in the municipality of Fuente Álamo, has been presented in the auditorium of the Agrarian Center.

The presentation included: Juana Mª Martínez García, mayor of Fuente Álamo;

Ana Correa Medina, president of COEC;

Eugenio Buendía Rosique, president of COEC Fuente Álamo and José Gómez Ortega, General Director of Food Industry and Agricultural Cooperativism.

Ana Correa stressed that "From COEC we have set ourselves the objective of contributing and raising awareness among all the entrepreneurs in our region about the importance of" Digital Transformation "for our companies, for our businesses. Within this commitment to innovation, for the continuous improvement of our companies, this project of Fuente Álamo Activo is framed ".

Juana Mª Martínez thanked the efforts of the entrepreneurs of Fuente Álamo in equipping themselves with this powerful tool that will serve to improve the visibility of their companies, publicize their products and services.

And, of course, for relevance to the Villa of Fuente Álamo. "

José Gómez transferred the support of the regional government to the development of these initiatives of digital transformation of companies in rural areas and encouraged to extend this practice to other territories of the Region of Murcia.

Finally, Eugenio Buendía thanked the Campoder Rural Development Association for the opportunity to have these "Leader" funds to make this portal and Apps so necessary for the productive fabric of Fuente Álamo.

He demanded from the entrepreneurs and merchants the dynamization of this portal as a window for their offers, products and services.

The objective of Fuente Álamo Activo is to make it the reference on the internet and among mobile applications;

also boost business activity and a large volume of commercial offer of the municipality.

This project incorporates powerful functionalities such as: automatic export of offers to the Social Networks of Fuente Álamo Activo;

chat to communicate with customers in real time for those shops that request it;

publication of offers from your Smartphone in the APP;

videos;

modification of all trade data from the APP;

Fuente Alamo events agenda and news and content update from COEC.

The project has opted for social networks so that from the same page all offers are promoted to achieve a great concentration of products and services to arouse the interest of the public and that all companies benefit from this union.

Both the portal and the application are already underway for Android and iOS.

"Fuente Álamo Activo" is a powerful directory of business microwebs that aims to increase the impact of companies in the Fuente Alamo area, offering visitors, customers, a powerful search tool on a list with advanced details and interaction.

"Fuente Álamo Activo" is part of the Leader Measures, promoted by the European Union, within its Participatory Local Development Strategies.

It has been financed with economic resources from the European Union, the Region of Murcia and the Regional Confederation of Business Organizations of Cartagena (COEC).

Thanks to the Rural Development Association, "Campoder" it is possible to access these funds to carry out actions and projects that improve the development and living conditions of rural areas.

Source: COEC